Baguette Burger Brand Identity Development

Baguette Burger is an Korean fast casual restaurant chain based in Seoul, South Korea focused on hamburgers, chicken, and French fries. It started out as a burger with baguette in 2019, and its popularity steadily grew.
We developed Baguette Burger's new brand identity and food illustrations.


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Baguette Burger Brand Identity Development
2020

Client: Baguette Burger

Visual Identity Dev.
Art Direction: Andrew Son
Design: Andrew Son

Illustration: June Son


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