![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/08d99e9c-c62e-47e9-a504-897d0e33c7be_rw_1920.jpg?h=79c6653fe4a3ffa6f673e0a1bca4b4a0)
Baguette Burger Brand Identity Development
Baguette Burger is an Korean fast casual restaurant chain based in Seoul, South Korea focused on hamburgers, chicken, and French fries. It started out as a burger with baguette in 2019, and its popularity steadily grew.
We developed Baguette Burger's new brand identity and food illustrations.
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/7eaeb99b-1c30-4b99-bc14-3276614d45bf_rw_3840.jpg?h=cd0fc0b1fba9a4b3601b244d698b8af0)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/93d510f5-7acf-4d3b-99cb-733adf55206e_rw_3840.jpg?h=c83c911d0f3c8ca39943c504362bd617)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/6eb81f13-76a5-47aa-a50c-f5f917d51e67_rw_3840.jpg?h=cc2a1ba4e5058b45d7776175da8eb1e0)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/5afa68b1-5f18-45b6-ac7a-d0290b9bfb7b_rw_3840.jpg?h=80c5699506b63fc1ba692a939187f45f)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/3f4a0cfc-b636-42a0-b5ca-1c0628eae439_rw_3840.jpg?h=5ba4d8e352ac41ac5d3ce73dab029b92)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/0cf133b2-7ab7-4180-be2c-9391d4bcebf9_rw_3840.jpg?h=eafe982e4db24d80c28130c5997546e9)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/bf0e7032-c906-4048-8bef-1be93fa97e8c_rw_3840.jpg?h=25f1af8dfbad68466db431a453299192)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/e0584ba1-b63a-439d-b0c8-a69196c90550_rw_1200.jpg?h=ed3dfea6659fe8518214f5d0e698a6c0)
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![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/5bc66fa0-8cae-469f-b517-0dc0cbfb5acb_rw_3840.jpg?h=e0a67ab99c43e004e473d7aa4168b728)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/a5cf7327-a83f-4356-8bbc-4a24150e85d1_rw_1920.jpg?h=4d61c8c23f32c521003a5c0ab6cd76fd)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/2e1d254a-555b-4404-aa07-91812f0dbc6b_rw_1920.jpg?h=c6f32ef6af4b4823d637694edeb12d15)
Baguette Burger Brand Identity Development
2020
Client: Baguette Burger
Visual Identity Dev.
Art Direction: Andrew Son
Design: Andrew Son
Illustration: June Son