MIZI is a rice specialty bakery located in Ulsan, Korea that uses rice to make bread. MIZI's products do not use wheat, so they are light, easy to digest, and good for health. The main product is rice cake, which is popular with people because of its various designs. We thought about a brand concept that could express the unknown identity of making healthy food using rice. We set simplicity and friendliness as the main keywords, and developed a character design and logo type that fit them.
MIZI's character and logotype were designed with inspiration from the shape of rice.
MIZI Brand Identity Design Development
2021
Client: MIZI
Verbal Identity & Story Dev.
Director: Andrew Son
Identity Planning & Storytelling: Andrew Son
Visual Identity & Application Design Dev.
Art Direction: Andrew Son
Design: Andrew Son
Instagram: mizi_rice
