![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/d1ce331f-04c7-4976-85e1-05396791b0ec_rw_1200.jpg?h=54f464bf790dd6ad4f5a722bf874b681)
Brand Identity Development for Chic'ster.
Chicster is compound word of chicken and hipster. Chicster create a cool and unique food culture. Chicster are happy people who love themselves and their lives and focus only on themselves. We designed Brand Identity for Chicster.
Be a Chicster!
Be a Chicster!
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/0a287f92-255b-4a8c-99b3-dd90d2e66956_rw_3840.jpg?h=906d94ad6cf9d3c9381304924c508d0f)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/28035e7a-02fa-47c2-b2c8-43a11063a683_rw_3840.jpg?h=3a948341331086db353f05e76f138e5d)
Mood board
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/47f8716f-b55b-4f81-9e75-b87ac28228e3_rw_1920.jpg?h=0dd2352634b2aff27769582df2933b3f)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/8871aadd-517b-4099-b174-4aecf39d7c23_rw_1920.jpg?h=b0a962c726574151433ec5f77aa2cc03)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/6ab941cd-c39c-4c78-b4d0-27771ca98725_rw_3840.jpg?h=2821de6fce899459476af9e8175881e5)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/92d54173-904a-4cf4-9ae3-986d934c6635_rw_3840.jpg?h=021bb8669d21e80110a974f3f35ca361)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/0b20ab4f-c276-4e50-b10f-9bf79c63dffd_rw_3840.jpg?h=f6608c64542848ece93680b8c1b99904)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/738cd3f7-2db7-43c3-904d-edaac29742c5_rw_1920.jpg?h=9745f7e9ad233fd808b9cfcd963a08d4)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/16781c0b-d0f1-488c-9586-b1a6f13f0cb3_rw_3840.jpg?h=e0eea083f2c12c7fc56448cddbeee9cc)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/02d36138-cc62-473b-a3e9-8f380009fa1b_rw_1920.jpg?h=9e5e6f5347a9b2947635c55d7f3c4405)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/ed3d8484-a686-4120-bda2-91566fd4c088_rw_3840.jpg?h=2bbc8138eb1fd8451a8eae7b13201516)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/a3034164-fb6d-4e88-9a89-f0b85974fbde_rw_1920.jpg?h=4a050feb5eb227b29f1f00cabf073d1e)
Chic'ster Brand Identity Development
2019
2019
Client: Chic'ster
Verbal Identity & Story Dev.
IDEAHIGH
Director: Andrew Son
Identity Planning & Storytelling: Andrew Son
Director: Andrew Son
Identity Planning & Storytelling: Andrew Son
Visual Identity & Application Design Dev.
Art Direction: Andrew Son
Design: Andrew Son
Art Direction: Andrew Son
Design: Andrew Son