XP Corporate Identity Development
XP is a BX design agency based in Daegu, Korea. XP stands for eXPansion of eXPerience. XP is a group of BX design experts(Xperts) who diagnose your brand and design your experience. We've developed a design that visually represents the XP's identity. The symbol of XP is a visual representation of an endlessly expanding and continual experience.
XP Corporate Identity Development
2021
Client: XP
Verbal Identity & Story Dev.
Director: Benjamin Jang, Andrew Son
Identity Planning & Storytelling: Andrew Son
Visual Identity & Application Design Dev.
Art Direction: Andrew Son
Design: Andrew Son
Motion Graphic: Soyoung Son
www.x-x-x.kr
