IZME New York
IZME New York, an American cosmetics brand headquartered in South Hackensack, New Jersey, is a subsidiary of American cosmetics company 24K Cosmetics. Products include lip, eye, and nail colors, as well as other face and body products. They are mostly known for their Liquefied Matte Lipstick,Nail Polish, Quad Eye Shadow collection. It's target market is younger women, although it is not limited to this range, and is also designed to appeal to customers who wish to purchase cruelty-free makeup. Its products are sold at large department stores in the United States such as Ulta, Nordstrom, Walgreens and from the official website as well as in several other countries such as Canada and Germany.
Themed around these three words “Modern. Stylish. Affordable” IZME NY is dedicated to provide the best quality at an affordable cost for everyone to enjoy. These three words are the foundation of IZME NY.
Modern.
IZME NY is committed to providing the latest trends and introducing the most technologically innovative products.
Stylish.
From simple to glamorous, our products can accentuate every second of your day allowing you to express yourself to the fullest. Well designed packaging and products attract eyes instantly and add value to our brand, despite its low cost.
Affordable.
Most importantly, IZME NY is affordable with uncompromising quality. Quality of our products are comparable to those of the major cosmetic brands. What makes us different however, is that our products are much lower in cost. IZME NY is focused on providing the best quality by sacrificing spending in less important areas. IZME NY is not an overly expensive brand that seems out of reach, but more like a friend, a neighbor, a partner for life.
BRAND LAUNCHING STORY
Launching of our products all starts with innovative thinking and research of the beauty trends and the current market. Through neverending analysis of the upcoming trends and an attentive eye toward the changing market, our design team leads the production process of our products, start to finish. Once the product is ready to be launched, we take advantage of the newest marketing trend of tutorial makeup videos to introduce our products to the general public and open up a window of communication between the company and our consumers. We also hold shows in our own studio where we invite makeup artists and models to explain our product and advertise our brand. It serves as a great opportunity to present our products through makeup artists and show in depth how to use our products. Once the items are out in the market, we always seek retail feedback to assist in our next step in developing even better products.
Branding by Andrew Son
Photography by Andrew Son
