![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/7d31bf3e-da73-4982-914c-5ba4b3550fd3_rw_3840.jpg?h=9fe533c4899fc8cc8d1dfe139312ecfc)
Della dear is a skincare cosmetics brand based in Seoul.
We designed a brand identity and skincare line for whitening, moisturizing and skin regeneration visual motif.
We designed a brand identity and skincare line for whitening, moisturizing and skin regeneration visual motif.
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/1925ecab-64e5-40d5-bb86-24f31ccb3b73_rw_3840.jpg?h=f122567ec73b4893254bd6ca1427a559)
mood board
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/2551ce64-9994-4587-8b15-583eb06c3b6c_rw_3840.jpg?h=90705f1aa87286b215a934f2da5bd92c)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/e7c0e87d-60c9-4668-80c3-b49e4e50a701_rw_3840.jpg?h=c155748de9eabafc870d36f3590c4c7a)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/f514ee21-6784-4148-84bf-c2ad8518aa77_rw_1920.jpg?h=3f8ea42b2b794a66386426844ef9132e)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/96116821-86b7-4b1b-9924-67fedb0511b8_rw_3840.jpg?h=f9409aa9b51d8e01a8ae995a4f1953d4)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/5194fd2a-e295-4384-9154-e8b70d3770c1_rw_3840.jpg?h=44fe485adf31af56dfd74b5fe918afcc)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/e0b34848-236e-4898-a11d-cd0a4cb27a51_rw_3840.jpg?h=7f541d8c202bed7b3f5f01b6550b6713)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/d7742d35-35e3-4a90-a787-32d736a65f5d_rw_3840.jpg?h=ad3ddfa8766914e0b8ce00879e43e7d2)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/7febe363-9fd3-4c44-aa99-605351911980_rw_3840.jpg?h=e783f3d7cfce47aaa0fec35a3bb24e2d)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/112ed95e-9d8d-4385-bfe3-1bd844361bf9_rw_3840.jpg?h=0a43e5cb61399d8fa894965fb40727e1)
Della dear Brand Identity & Packaging Development
2019
Client: Cosfield
Verbal Identity & Story Dev.
Director: Hyeongwoo Jeong
Identity Planning & Storytelling: Hyeongwoo Jeong
Visual Identity & Application Design Dev.
Art Direction: Andrew Son
Design: Andrew Son