Jangmonim Chicken Brand Renewal
Korea's first-generation chicken brand launched in 1989. Basically, rapeseed oil is used when frying chicken, so it has less of a greasy aftertaste, and because the batter is thin and crispy like the old chicken, the fragrant taste of the batter and the taste of the chicken go well together. The main menu is seasoned chicken, which is not too sweet and has a high viscosity, so it tastes similar to chicken gangjeong.We renewed the existing complex and distracting brand identity so that it could be revealed more simply and visually.
Sinbul Tteokbokki Brand Identity Design Renewal
2020
Client: Jangmonim Chicken
Verbal Identity & Story Dev.
Director: Thumbs One
Identity Planning & Storytelling: Thumbs One
Visual Identity & Application Design Dev.
Art Direction: Andrew Son
Design: Andrew Son
www.jangmonim.co.kr
