![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/a584dedf-91f4-4724-a1bf-fe59689a9d4b_rw_1920.jpg?h=1cb0b499bda84959202f9f135eb1964e)
Sinbul Tteokbokki Brand Renewal
Sinbul is a tteokbokki restaurant located in Daegu, Korea. Spicy tteokbokki is Sinbul's main product.We have developed a new visual identity that can visually express the spicy taste of Sinbul.
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/13c02f29-a49e-4d00-a0f5-b750263b44ba_rw_3840.jpg?h=d119849473665b00e4b4cbdc50eb501b)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/14986e91-fc26-45cb-90e3-8ddb8c51aa5a_rw_3840.jpg?h=3a945114041ad9ce75477702aafafc3f)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/76eb92d1-ac55-43f4-a195-a3c3d3010db3_rw_1920.jpg?h=3a87afaa8b6b88b7b5518ce2f85cf065)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/94cba684-d5ac-467b-abbb-806de7c3d378_rw_1920.jpg?h=5e4f7db5d462a59adcccbe372c53026c)
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![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/fcacdcf9-c93f-4805-9a74-a29d69d1d8d9_rw_1920.jpg?h=2d4cdfa851d24fe46cbcdb7694de6cf3)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/34bd94a2-385f-4adf-97f5-170c9302c1a5_rw_1920.jpg?h=895f64341e046ab8dd6657843cee0ef9)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/424b45ed-b8f8-4691-a0ec-1ce5c7e38d44_rw_1920.jpg?h=4ae388fba7d7c53462de211e1b7569ee)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/8d356a39-dd2c-4305-a8bc-3e11376db7fe_rw_1920.png?h=2d4e11e0f10e6bee33c20903c9746270)
![](https://cdn.myportfolio.com/a4dfbb6a-da98-4800-8022-7440008ef376/740f4c90-8cc6-461f-b87b-b0831e6252f2_rw_1920.jpg?h=34d3aba46c1ad754b8274bc4dad9ecbc)
Sinbul Tteokbokki Brand Identity Design Renewal
2020
Client: Sinbul Food
Verbal Identity & Story Dev.
Director: Thumbs One
Identity Planning & Storytelling: Thumbs One
Visual Identity & Application Design Dev.
Art Direction: Andrew Son
Design: Andrew Son